In this episode, Rocío Irrisari visits us to talk about her time at be levels, the lessons the influencer marketing world taught her, and why she is now dedicating 100% of her time to her own podcast: Tómatelo con Vino. We are very proud to support her in this new adventure. We talk with Rocío Irrisari about her time at L’Oreal and some industry anecdotes, the realities and problems experienced within influencer marketing, as well as the moments of anxiety, vulnerability, and personal learning that marked her path. We discuss how her time at be levels was a turning point for her professional confidence and the leap toward her own project, Tómatelo con Vino, to which she now dedicates 100% of her time. We also dive into what it means to face difficult feedback, public pressure, and how to manage the complex world of social media. Topics we explore 00:00 Intro 02:36 "I'm used to waiting for my paycheck" 04:34 Lots of tears at the start of my working life06:29 The experience of working at L'Oreal 07:19 If I told the stories from Zara… 10:54 The job of an agent is undervalued11:40 My time at Soy Olivia16:46 I had idealized the sector22:24 The importance of having interviews and meeting people even if you don't want to24:48 I have never been as confident as I was at be levels26:45 The turning point in her professional career30:20 Moments you live without realizing they are a dream34:28 What it cost to build the podcast37:14 The relationship between María F. and Rocío Irrisari43:45 What people really like53:28 The feedback that hurts the most and the photocall experience57:30 I agree01:01:37 I have learned to embrace my vulnerability 01:14:12 The bad part of social media: losing presence01:18:47 Why I left Instagram01:30:10 It's all over, I'm so sad I could die. Key moments Rocío decides to leave Be Levels for her own project "Tómatelo con Vino" [01:26]: The interview centers on Rocío Irisarri's decision to leave her job at Be Levels to dedicate herself completely to her project, a podcast called "Tómatelo con Vino." The idealization of the influencer sector and the anxiety suffered [16:47]: Rocío comments that she had highly idealized the influencer sector from the outside, and upon working in it, she experienced anxiety and realized it was not what she expected. She reached a point where she did not want to socialize on weekends due to the intensity of her working life. First jobs and learning [05:09]: Rocío shares her professional beginnings, from being a sales assistant at Zara, where she learned to deal with the public and the value of money, to her time at L'Oréal, where she realized she was not cut out to work in a multinational corporation. The birth of the "Tómatelo con Vino" podcast [35:08]: The idea for the podcast came from Rocío, who insisted that her partner, María, do it. María, who did not want to speak alone, proposed to Rocío that they do it together. Rocío initially hesitated, but a reflection on facing fears prompted her to accept. The investment and work behind the podcast [31:50]: Rocío explains that setting up a high-quality podcast requires a large investment and a lot of work, including production equipment, editing, social media management, and the preparation of scripts and guests. The importance of vulnerability and connection with the audience [59:08]: Rocío shares a message that hurt her, where it was questioned whether she was "pretty" or "glamorous" enough to be exposed in public. However, this led her to a deep reflection on the purpose of her podcast and the connection she has achieved with her audience by showing herself to be vulnerable. The challenge of exposure and personal balance [01:10:56]: Rocío talks about how she experiences public exposure and the importance of maintaining a balance between her professional and personal life. She tries to disconnect from social media to be present and value the moments with her family and friends. Bureaucracy as the biggest challenge of entrepreneurship [01:18:28]: For Rocío, the biggest challenge in starting a business has been dealing with the bureaucratic side, feeling overwhelmed by the complexity of the system. Pillars of support: friends, partner, and family [01:21:50]: Rocío highlights the importance of her friends, her partner (Jaime), and her family as her main pillars of support during difficult times.
