#103 - José Luis (Poultree) – The uncomfortable truth about meat and the countryside

Rocío Périz |

In this episode, we talk with José Luis, founder of Poultree, a regenerative farm in Cáceres that is questioning everything we thought we knew about meat, the countryside, and the food system. From how animals are actually raised to the industry's impact on our health and the environment, this conversation is an eye-opener regarding what lies behind the "cheap chicken" at the supermarket.

A talk about sustainability, nutrition, and the truth.

Topics we explore

00:00 - Introduction
04:24 - Not everything organic is what it seems
05:46 - Grain vs. conventional: what we are eating
06:10 - Eating organic isn't always better
10:22 - The industrial revolution in food
12:42 - The role of large companies
13:40
- Everything is driven by economic interests
17:20 - How we are destroying the countryside
17:40 - The lack of support for the primary sector
18:40 - What is the CAP and how does it affect the countryside
19:40 - Entrepreneurship in the countryside today
20:20
- How chickens actually live
32:41 - A day on the farm
34:18 - What is regenerative grazing
35:40 - The experiment that dismantles beliefs
36:22 - Supermarket chicken has never seen the sun
37:22 - How natural processes work
41:00 - Why the countryside doesn't know how to defend itself
43:00 - The truth about the water footprint of meat
45:45 - Is there really a lack of land?
48:19 - The myth of cheap chicken
51:30 - The inefficiency of the small farmer
52:40 - Why can vegan be more expensive?
52:52 - The real taste of meat
56:20 - Overfed but malnourished
1:02:35 - Why no one wants to live in the countryside
1:03:28 - Raising and the future

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