In this episode, we talk with José Luis, founder of Poultree, a regenerative farm in Cáceres that is questioning everything we thought we knew about meat, the countryside, and the food system. From how animals are actually raised to the industry's impact on our health and the environment, this conversation is an eye-opener regarding what lies behind the "cheap chicken" at the supermarket. A talk about sustainability, nutrition, and the truth. Topics we explore 00:00 - Introduction04:24 - Not everything organic is what it seems05:46 - Grain vs. conventional: what we are eating06:10 - Eating organic isn't always better10:22 - The industrial revolution in food12:42 - The role of large companies 13:40 - Everything is driven by economic interests17:20 - How we are destroying the countryside17:40 - The lack of support for the primary sector18:40 - What is the CAP and how does it affect the countryside19:40 - Entrepreneurship in the countryside today 20:20 - How chickens actually live32:41 - A day on the farm34:18 - What is regenerative grazing35:40 - The experiment that dismantles beliefs36:22 - Supermarket chicken has never seen the sun37:22 - How natural processes work41:00 - Why the countryside doesn't know how to defend itself43:00 - The truth about the water footprint of meat45:45 - Is there really a lack of land?48:19 - The myth of cheap chicken51:30 - The inefficiency of the small farmer52:40 - Why can vegan be more expensive?52:52 - The real taste of meat56:20 - Overfed but malnourished1:02:35 - Why no one wants to live in the countryside1:03:28 - Raising and the future This episode is brought to you by www.belevels.com